Pay-per-Click Advertising
Here are a few of the most popular keyword-bidding systems on the net. These companies, in partnership with multiple search engines that contract to use their listings, compete ferociously for your advertising dollar. I've used most of them, and found them all effective in various areas.
Keyword Bidding is a cost effective way to target the customers you want -- giving you the maximum exposure you need to get ahead.
You choose your own keywords and have the flexibility to pay as little or as much as you want.
- BidRank delivers an automated
management system which anyone utilizing Pay-per-Click systems will appreciate. Its primary feature is its
automated bidding ability, which not only keeps you on top of your competition, but also saves you amazing
amounts of time.
You have the option to have BidRight begin the bidding process for all your keyword listings either manually by clicking one of the run options or automatically in timed intervals.
BidRank can automate bidding in intervals as far apart as 24 hours and 59 minutes to as often as every 60 seconds (6 changes per day on Overture).
I was ecstatic the day I dowmloaded BidRank and put it to work, and recommend it without reservation. It is terrific!
- ePilot
ePilot's roots lie deep within the Surf4Pay phenomenon of 1998-1999. Because of this, it tends to draw
upon a market interested in business opportunities, software and hard goods, at least in my experience.
It's a great place for advertising adult websites, popular software like Web Position Gold and your favorite network marketing programs!
ePilot really stretches your advertising dollar!
- FindWhat
FindWhat has a stronger business clientele than ePilot. It works well for me advertising my
WebPosition Gold website, and it's also been effective
for keywords related to network marketing. Far less expensive than Overture and Google.
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if you want to attract European prospects to your site. Your account can be set up within 48 hours, and, as a bonus,
eSpotting has partnered with Kanoodle, and you can set up one account to handle both PPC engines. eSpotting requires
payment in Pounds Stirling, which bothered my credit card not at all :-)
Espotting Media bills itself as Europe's No.1 online advertising medium. By listing your site on Espotting’s search engine, you can access 66%+ of the UK Internet population. Espotting is the most cost-effective way of driving traffic to your site - 4,000 sites are already listed and benefit from cost-per-click targeted traffic.
- Fizast
No setup fee, no monthly requirement to fill, and you can bid as little as $0.001, which makes
Fizast popular with folks who want to test the Pay4Clicks waters without spending big bucks.
Fizast also offers a chance to make money with a commission program -- they pay you through an 8-level affiliate program.
- Google
Google enjoys about a twenty per cent. market share, which makes it a popular site for
Pay4Click advertising.
- Kanoodle currently receives 410,000,000 searches per month. You can include your site within those results
for next to nothing, as typical bidding values are less than 10% of those on Overture.
- Overture (Formerly "Goto")
The most popular, and expensive, Pay4Clicks system on the net. AltaVista, Yahoo and other
large search engines have partnered with Overture, and the result is both extremely wide
coverage and high cost.
If you can afford it, Overture will definitely prove effective; however, some aggressively contested keywords can lead to an expenditure in excess of
One Hundred Dollars Per Day. Bidding for clicks on Overture can be a very expensive enterprise. PayPerClickSearchEngines is probably the most definitive source of information about Pay4Clicks search engines. The site offers a monthly newsletter I've found useful and informative. The site is very popular, and is sometimes difficult to reach, so be patient if you have problems getting through at first.